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NOTES ON BRAND, OWNERSHIP, EXECUTION, TASTE, SYSTEMS, AND THE OPERATING LAYER.

ON BRAND SYSTEMS

WHY COHERENT COMPANIES ARE DESIGNED AT THE OPERATING LAYER, NOT JUST AT THE SURFACE.

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OWNED EXECUTION

WHY THE BEST WORK COMES FROM CLEAR OWNERSHIP, CLEAR STANDARDS, AND FEWER BROKEN HANDOFFS.

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TASTE NEEDS INFRASTRUCTURE

WHY A CALM, EXPENSIVE-SEEMING COMPANY IS USUALLY THE RESULT OF STRONG INTERNAL SYSTEMS.

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